Subject: Breaking: A New Sunscreen Filter May Finally Reach the U.S. (Here’s Why Derms Are Excited)
1) Lead Story (Today’s biggest news)
A major sunscreen upgrade may be on the horizon for U.S. skin. On December 11, 2025, the FDA announced it’s proposing to add bemotrizinol (a modern UV filter widely used outside the U.S.) as a permitted active ingredient for OTC sunscreens—potentially the first new U.S. sunscreen filter in decades. (fda.gov)
Why it matters for youthful-looking skin: UVA exposure is a key driver of visible photoaging (fine lines, uneven tone). The FDA’s announcement notes bemotrizinol provides UVA + UVB protection, appears to have low absorption through skin, and rarely causes irritation based on reviewed data. (fda.gov) If finalized, it could expand options beyond the limited U.S. filter lineup—especially for people who dislike the feel or white cast of some mineral sunscreens. (washingtonpost.com)
Next steps: this is not on shelves yet—it’s in the proposal/comment stage. Still, it’s a meaningful sign that “better-feeling, high-UVA” sunscreens could become easier to buy in the U.S. in the future. Consult with a dermatologist before starting any new treatment—especially if you’re managing melasma, rosacea, or post-procedure skin. (fda.gov)
2) Trending Now (4 things bubbling up)
1) “Back-to-basics” is the new “skin longevity”
The vibe shift for 2026: more creators are emphasizing dependable staples—retinoids, vitamin C, peptides, and barrier support—over “mystery actives.” Expect routine edits like: fewer exfoliating steps, more consistency, and better SPF habits. The smartest takes also acknowledge the limits of longevity buzzwords (like NAD+ topicals), which may be exciting but aren’t equally proven yet. (allure.com)
2) Sensitive-skin relief is having a moment
Barrier-friendly content is surging (especially winter + post-procedure). Kiehl’s just launched Ultra Facial Cream Medicated, positioned for fast discomfort relief and barrier recovery—exactly the type of product category that’s trending alongside in-office treatments and reactive skin seasons. If you’re acne-prone or rosacea-prone, Always patch test new products before full application and introduce one new product at a time. (prnewswire.com)
3) New cleanser drop: dewy, non-stripping washes
Cleansers are trending again because people are trying to fix tight, dehydrated winter skin. Summer Fridays Pink Dew Gel Cleanser is positioned as a pH-balanced, non-drying foaming gel cleanser (and yes, it’s already getting attention in beauty communities and launch roundups). This is also your reminder: cleansing is the step most likely to quietly wreck your barrier if it’s too harsh. (summerfridays.com)
4) “Sunscreen discourse” is back (and getting more technical)
With bemotrizinol in the news, expect more reels comparing UVA protection, photostability, and cosmetic elegance—not just SPF numbers. Pro tip when you watch these: SPF ≠ UVA strength, and “no white cast” doesn’t automatically mean “better.” Individual results may vary depending on skin tone, oiliness, and sensitivity. (fda.gov)
3) Science Corner (evidence-backed + practical)
Ingredient spotlight: bemotrizinol (UVA/UVB filter) — what we actually know right now
Bemotrizinol is a broad-spectrum UV filter used internationally, and the FDA has issued a proposed order to add it to the U.S. sunscreen monograph. The FDA’s press announcement highlights broad UVA/UVB protection, low systemic absorption, and that it rarely causes irritation based on its review. (fda.gov)
Translation: this could eventually mean more elegant chemical sunscreens with stronger UVA coverage—a big deal for preventing visible signs of aging (think: uneven tone and collagen breakdown over time). But until the process is finalized and products are formulated for the U.S. market, your best move remains: daily broad-spectrum SPF 30+, applied generously and reapplied when outdoors. This information is for educational purposes only.
4) Video Spotlight (YouTube worth your time)
Watch: “Bemotrizinol sunscreen filter: what it means for U.S. sunscreens” (search this exact phrase on YouTube)
Why it’s worth it: the best videos breaking this story down are doing something rare—separating regulatory reality (proposal vs. approval vs. products) from hype. Look for a creator who explains: UVA vs UVB, why U.S. sunscreen innovation moves slowly, and what “OTC monograph” changes practically mean for shoppers.
Viewing tip: prioritize videos that cite primary sources (FDA announcements, dermatology experts) and avoid anyone claiming you should “ditch sunscreen until bemotrizinol arrives.” Consult with a dermatologist before starting any new treatment, especially if you’re treating melasma or using prescription retinoids.
5) Quick Tips (do-this-today edition)
- Apply 2 finger lengths of sunscreen for face/neck (more if you include ears + hairline); reapply every 2 hours outdoors.
- If you use retinoids or acids, pair them with a bland moisturizer to support the barrier (less irritation = more consistency).
- Introduce only one active at a time for 2 weeks so you can identify triggers.
- Always patch test new products before full application (jawline/behind ear for 2–3 days).
- If you’re pregnant or nursing, speak with your healthcare provider before using retinoids or starting new procedures.
6) New Product Alert (innovations + where to buy)
Kiehl’s Ultra Facial Cream Medicated — $45 (50 ml) at Kiehl’s and Sephora
Positioned as Kiehl’s first “medicated moisturizer,” aimed at rapid comfort + barrier recovery for stressed, sensitive-feeling skin. If you’re post-peel/laser or dealing with seasonal reactivity, this category can be helpful—just verify it fits your triggers (fragrance, occlusives, etc.). Buy from authorized retailers to avoid counterfeits. (prnewswire.com)
Summer Fridays Pink Dew™ Gel Cleanser — $28 (150 ml) at Summer Fridays (and widely expected at major retailers)
A pH-balanced foaming gel cleanser marketed as non-drying for multiple skin types. Great option if your current cleanser leaves you tight or squeaky. Always patch test new products before full application and watch for fragrance sensitivity. (summerfridays.com)
7) Before You Buy (quick reality check)
If you’re tempted by “new filter” excitement: remember bemotrizinol is proposed, not yet in U.S. products. Meanwhile, the “best” sunscreen is the one you’ll wear generously every day. If you’re switching cleansers/moisturizers for barrier repair, avoid stacking multiple new products at once—individual results may vary, and it’s easy to misattribute irritation.
8) Newsletter Footer
Tomorrow: the winter glow blueprint—how to pair retinoids + vitamin C without irritation, plus the top “barrier-first” routines trending right now.
Reply with your skin type + top concern (fine lines, uneven tone, dryness, acne, redness), and I’ll tailor a routine framework you can adapt.
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⚠️ Important Disclaimer
Medical & Safety Information: This newsletter is provided for informational and educational purposes only and does not constitute medical advice, diagnosis, or treatment. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician, dermatologist, or other qualified healthcare provider with any questions you may have regarding skincare treatments, products, or medical conditions. Never disregard professional medical advice or delay in seeking it because of information in this newsletter.
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